Minimum Advertised Price Policy
Sons of Liberty takes the protection of its brand seriously. We expect all dealers to honor our Minimum Advertised Prices, available by request.
SOLGW takes pride in offering the best rifles money can buy at a price that is affordable while enabling us to continue building quality rifles for years to come.
Any dealer caught under cutting prices will be given one warning only. Second offense will result in removal from the dealer program.
Dealers are welcome to sell products in their store fronts for any price they wish. However, no posting of prices below MAP will be allowed on any medium including website, email, Facebook, Instagram, or print advertising.
SOLGW reserves the right to run sales below MAP price at anytime. However we will allows extend a discount on top of dealer price in order for our dealers to match our price or replace sale items at a reduced price.
We value our dealers and it is our promise to you that we will never undercut your price to a level that you can not match while making a profit.
All dealers are allowed to have one sale a year below MAP pricing outside of SOLGW's normal sales. Once a year dealers may go 10% below MAP pricing for up to 7 days at a time of their choosing.
If you have any questions email Kyleg@sonsoflibertygw.com